Smart Bear / WP Engine • Jason Cohen
The Product Stopped Growing
Tier
WORLD CLASS
The team is eager to ship more features, but growth is down and nobody agrees on the real reason.
PRIORITIZATIONGROWTHanalytics
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Shape your market
Company stage
Decision type
Difficulty
Google Search • Robby Stein
AI Should Change Search, Not Sit Beside It
Tier
LEGENDARY
The company can either ship an isolated AI assistant or integrate AI deeply into the search journey itself.
LAUNCHSCALEstrategy
Airtable • Howie Liu
Airtable Must Rebuild for AI
Tier
LEGENDARY
A mature product has a strong mission, but AI changes how that mission should be executed.
STRATEGYSCALEstrategy