Jellyfish / State Affairs • Jen Abel
Founder Sales Is Really Customer Learning
Tier
ROOKIE
Early founders want revenue, but the first sales conversations should teach them what the market actually feels.
GROWTHEARLYcommunication
Filters
Shape your market
Company stage
Decision type
Difficulty
Canva • Melanie Perkins
Canva Must Feel Powerful Without Feeling Hard
Tier
PRO
Professional design tools are powerful but intimidating. Mass-market adoption requires a different first-run experience.
LAUNCHGROWTHcommunication
Claude / Figma • Jenny Wen
Design Cannot Stay a Mockup Factory
Tier
PRO
AI has changed engineering speed, and design must decide how to create leverage without blocking builders.
TEAMSCALEleadership