Featured product leader
Jeanne Grosser
COO
88Leader
rating
rating
This challenge reconstructs a real decision from Jeanne Grosser's experience at Vercel / Stripe.
Signature moveGTM as product
You make the call 2 minute challenge
Vercel / Stripe / GROWTH
GTM Should Feel Like Product
The product is strong, but the buying journey feels generic in a market where buyers have many similar options.
The briefing
You are helping a technical product scale go-to-market. Sales, marketing, support, and customer success each use slightly different segmentation and messaging.
Pressure
HIGH STAKES
Skill tested
communication