Featured product leader
Tomer Cohen
Chief Product Officer
91Leader
rating
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This challenge reconstructs a real decision from Tomer Cohen's experience at LinkedIn.
Signature movePurpose-led product strategy
You make the call 2 minute challenge
LinkedIn / STRATEGY
LinkedIn Feed Needs a Clear Purpose
A professional feed has distribution, but users do not yet see it as a place for high-signal work conversations.
The briefing
You own a scaled feed product. It can drive traffic to other products, promote upsells, or become a destination where people who matter discuss work topics users care about.
Pressure
HIGH STAKES
Skill tested
communication