Featured product leader
Jen Abel
Enterprise GTM Leader
86Leader
rating
rating
This challenge reconstructs a real decision from Jen Abel's experience at Jellyfish / State Affairs.
Signature moveFounder-led learning
You make the call 2 minute challenge
Jellyfish / State Affairs / GROWTH
Founder Sales Is Really Customer Learning
Early founders want revenue, but the first sales conversations should teach them what the market actually feels.
The briefing
You are taking a B2B product from zero to one. The team wants a polished sales pitch, but prospects barely understand why the problem should matter now.
Pressure
HIGH STAKES
Skill tested
communication