Featured product leader
Albert Cheng
Growth Executive
88Leader
rating
rating
This challenge reconstructs a real decision from Albert Cheng's experience at Duolingo / Grammarly / Chess.com.
Signature moveHidden-growth diagnosis
You make the call 2 minute challenge
Duolingo / Grammarly / Chess.com / GROWTH
There Is Growth Hiding in Existing Behavior
Leadership wants more acquisition spend, but retention signals suggest your next unlock may already exist inside the product.
The briefing
User growth has flattened. The obvious response is bigger top-of-funnel spend, yet your cohort data hints that a product habit loop is under-optimized.
Pressure
HIGH STAKES
Skill tested
growth