Featured product leader
Bret Taylor
Builder-Generalist
94Leader
rating
rating
This challenge reconstructs a real decision from Bret Taylor's experience at Google.
Signature moveImpact-first reframing
You make the call 2 minute challenge
Google / STRATEGY
Google Local Needs a Real Wedge
Traffic is guaranteed from the homepage, but the first release still feels like a digital Yellow Pages clone.
The briefing
You own Google Local after a weak first launch. Leadership gave you one more shot, and the current product works but has no compelling reason to win.
Pressure
HIGH STAKES
Skill tested
strategy