Featured product leader
Robby Stein
AI Product Lead
89Leader
rating
rating
This challenge reconstructs a real decision from Robby Stein's experience at Google Search.
Signature moveSearch surface reinvention
You make the call 2 minute challenge
Google Search / LAUNCH
AI Should Change Search, Not Sit Beside It
The company can either ship an isolated AI assistant or integrate AI deeply into the search journey itself.
The briefing
Search is already massive, and any change risks user trust. But the market expects a response to conversational AI.
Pressure
HIGH STAKES
Skill tested
strategy