Featured product leader
Melanie Perkins
Founder-Designer
93Leader
rating
rating
This challenge reconstructs a real decision from Melanie Perkins's experience at Canva.
Signature moveRadical simplicity
You make the call 2 minute challenge
Canva / LAUNCH
Canva Must Feel Powerful Without Feeling Hard
Professional design tools are powerful but intimidating. Mass-market adoption requires a different first-run experience.
The briefing
Your team can ship advanced tooling for professionals, or design the whole experience around making non-designers successful immediately.
Pressure
HIGH STAKES
Skill tested
communication